3 Essential Ways You Need to Allow Customers to Contact Your Business

When you provide a service or sell products to the general public, gaining your customers’ trust is incredibly important. This can be even more integral to your business’ brand identity and reputation when you generally sell to your customers online, because they have not had the personal interaction with a representative of your business when ordering from you that they would if you won their business in a physical shop or through face to face marketing. This means that you need to make sure your customers feel like there is always the facility to talk to a real person from your company should they have any issues. It makes them less nervous about buying, and gives a sense that they are dealing with a business comprised of helpful people rather than a faceless website.

Not all of your customers will ever need to contact you, but showing clearly that they can and giving great service if they choose to goes a long way towards giving your company credibility in their minds. There are lots of ways people can contact businesses these days, and as a small company, chances are you won’t want to have to support them all, so here are three methods of communication you should prioritise:

1. Phone

You may not have the budget or demand to set up a proper contact centre complete with Code Software call logging systems and highly trained agents, but that shouldn’t stop you giving people a number they can call. Many customers use the phone as their first line for getting in touch with businesses as they perceive it to lead to a fast answer and the opportunity to talk person to person. So if you don’t give out a number to customers this can often seem like a red flag.